27.





Hussein Chalayan F/W 2010 / Backstage

Dazed Digital: What was the impetus for using the American road trip as the basis for the collection?
Hussein Chalayan: I'm fascinated by the idea of how clothes can represent a place. It was an imaginary one and it was what I thought it could be. A lot of my work is about movement and journeying. It was quite nice to have the clothes becoming a map.

DD: With so many elements in a collection, was it purposely not cohesive?
Hussein Chalayan: It wasn't cohesive. It was supposed to be sectioned. It was one idea in different incarnations. The trip was someone's wardrobe, starting with the tailoring and ending with eveningwear in Hollywood.

DD: The title 'Mirage' - does that refer to the surface superficiality of American culture?
Hussein Chalayan: Yeah, it was idea of the gap between fantasy and reality in American where you can see a place, and it's like being stuck in a middle of a desert and it could almost be like a mirage.